Kotsu Kotsu

I work in marketing. One of the maxims of marketing is that advertising the benefits  of a product is more effective than promoting features . In other words, don't just say how many dB of noise reduction your headphones provide. Let me know I won't have to listen to the babies crying on my flight to Florida. Yoga and aikido teachers can help our students by teaching in this way. We could think of what we are doing as promoting a "product," and that we want our customers to get the most benefit. In some ways it's more challenging for us than for someone selling a smartphone, because simply "making the purchase," or showing up for class isn't enough for our "customers" to get optimum benefit. They have to do the practice in a way that engages the mind and body together. We can help our students by giving them a reason to practice correctly.  Make a habit of giving the benefit of doing whatever you're asking th...